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I’m Fernanda Flores,a Design Strategist& Researchercurrently livingin NYC BCN.

I approach research and strategy with curiosity, pragmatism, and integrity. My practice centers on deeply understanding users, their needs, behaviors, and challenges, to identify opportunities for innovation. Through rigorous research I develop insights that shape products, brands, and experiences. I help teams and leaders see with clarity, collaborate with purpose, and envision possibilities beyond the immediate horizon.

 

Over the past 10 years I’ve developed and lead design and innovation projects with the following companies:

I’m Fernanda Flores, a Design Strategist & Researcher currently living in NYC BCN.

I approach research and strategy with curiosity, pragmatism, and integrity.My practice centers on deeply understanding users, their needs, behaviors, and

challenges, to identify opportunities for innovation. Through rigorous research I develop

insights that shape products, brands, and experiences. I help teams and leaders see with clarity, collaborate with purpose, and envision possibilities beyond the immediate horizon.

 

Over the past 10 years I’ve developed and lead design and innovation projects with the

following companies:

I’m Fernanda Flores, a Design Strategist & Researcher currently living in NYC BCN.

I approach research and strategy with curiosity, pragmatism, and integrity. My practice centers on deeply understanding users, their needs, behaviors, and challenges, to identify opportunities for innovation. Through rigorous research I develop insights that shape products, brands, and experiences. I help teams and leaders see with clarity, collaborate with purpose, and envision possibilities beyond the immediate horizon.

 

Over the past 10 years I’ve developed and lead design and innovation projects with the following companies: